off.
off. is a campaign focused on screen addiction by bringing awareness to people through multiple approaches, Such As posters, paper flyers, Websites, stickers, existing products, and much more. While showing the statistics of phone addiction in a lighthearted way by taking witty jabs and dad jokes. off. provides resources and methods to keep users off their phones and establish long-term healthy practices.
While in collaboration with Creatives Cody Pham and Megan Williams, my majority role in this is the creative director, while creating assets and my parts from the touchpoint flowchart below.
TouchPoint flowchart
Subway/Digital Posters
Screen Alternatives: Hobbies
Statistics on screen addiction
Statistics on doomscrolling
Shop: Products
Physical reminders to get off. that screen with Witty quotes
